Last Modified: 10/10/2024
Welcome to The Latch Key Team. The Latch Key Team, LLC and its subsidaries and affiliates (RE/MAX), respect our privacy and are committed to handling your personal information in an open and transparent manner.
This Privacy Notice (this “Notice”) describes how we use, share, and protect the personal information we collect or otherwise obtain when you access our websites or use our mobile applications (collectively, the “Online Services“), contact us, or otherwise interact with us (collectively, the “Services“). This Notice also describes your choices and legal rights (where applicable) with respect to your personal information.
We have made this Notice easy to navigate by providing quick access to information you may care about and easy to understand by using plain English. We strongly urge you to read this Notice from beginning to end to gain a better understanding of our information handling and privacy practices. This Notice is not a contract and does not create any legal rights or obligations.
The Latch Key Team is a real estate company that operates under the guise of the RE/MAX franchise system. RE/MAX’s real estate brokerage offices are owned and operated by franchisees who are independent businesspeople. In turn, these brokerages retain the services of sales associates (real estate agents), who are independent contractors.
“Personal Information” as used in this Notice, is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. It does not include information that has been anonymized, aggregated, or de-identified in such a manner and maintained in such a form that it is not capable of being associated with or reasonably linked to an individual. Personal information also does not include information which is publicly available.
Information You Provide
In connection with our provision of the Services, we collect Personal Information that you voluntarily provide to us. The types of personal information you may provide to us and when you may provide it include:
Information We Automatically Collect Through Our Online Services
As is true with many websites and mobile applications, the Online Services automatically collect certain information about your device, your browser, and your activity.
In particular, when you visit or interact with the Online Services, our servers will record information that is sent by your browser or device as well as information about your use of the Online Services. This information can include your device’s IP address, information about the browser and operating system you are using, unique device identifiers, pages that you navigate to and links that you click, and other information about the ways you interact with the Online Services. Depending on your device’s settings, we may also collect information about your device’s location.
We use cookies and other similar technologies to enable certain features and functionalities and to facilitate the automatic collection of certain information. Additional details regarding these technologies are included below.
The use of cookies and other similar technologies helps us to improve the Online Services and to deliver a better and more personalized service, including by enabling us to:
Our third-party partners may also use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Online Services.
In particular, we use third-party analytics providers that may deploy cookies and other similar technologies on the Online Services to analyze traffic to the Online Services and understand the usage of the Online Services. We use Google Analytics, a web analytics tools that may set cookies in your web browser, for example, to help us understand how visitors engage with the Online Services. To learn more about Google Analytics’ data practices, please visit: https://support.google.com/analytics/answer/6004245?hl=en&ref_topic=2919631#zippy=%2Cgoogle-analytics-under-privacy-laws-in-the-united-states%2Cdata-privacy-and-security.
To disable Google Analytics, please download and install the Google Analytics opt-out browser add-on, which is available here: https://tools.google.com/dlpage/gaoptout?hl=en.
The information our third-party partners collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services and use the information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used.
We use the personal information that we collect or otherwise obtain for the following purposes:
Data will not be shared with third parties for marketing or promotional purposes.
Depending on your country of residence, applicable law may require us to set out in this Notice the legal basis upon which we rely in order to process personal information. The legal bases on which we rely are listed below.
The Latch Key Team is a real estate company that operates under the guise of the RE/MAX franchise system. RE/MAX’s real estate brokerage offices are owned and operated by franchisees who are independent businesspeople. In turn, these brokerages retain the services of sales associates (real estate agents), who are independent contractors.
We may share your personal information with the categories of information recipients listed below.
We may disclose your personal information for other reasons that we will describe at the time of information collection or prior to disclosing your information.
Additionally, we may de-identify, anonymize, or aggregate information so that it will no longer be considered personal information and disclose such information to the categories of recipients listed above and/or other parties for purposes consistent with those described in this Notice.
We provide you with the following choices regarding our use of your personal information:
Electronic communications: If you no longer want to receive marketing-related texts or emails from us, you may opt out via the unsubscribe link included in such texts or emails. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages that are required to provide you with our services. If you no longer want to receive marketing-related emails from The Latch Key Team, you may opt-out via the unsubscribe link included in those emails or contact the team directly.
Depending on your country and state of residence, and subject to applicable law, you may have the following rights with regards to your personal information:
In order to exercise these rights, contact us at privacyrights@remax.com. We will comply with your request to the extent required by applicable law. If you are located in the European Economic Area (“EEA”), Switzerland, or the United Kingdom (“UK”) and feel that you have not received a satisfactory response from us, you also have the right to lodge a complaint with the data protection authority in your country of residence.
If you are a resident of the state of California, Colorado, Connecticut, Utah, or Virginia, you may have additional rights with respect to your personal information pursuant to applicable law. To learn more about your state-specific privacy rights, visit US State-Specific Privacy Notice.
We understand that the security of your personal information is important. For this reason, we maintain organizational, physical, and technical security arrangements designed to protect personal information within our organization against unauthorized access, destruction, loss, alteration, or misuse. We periodically review our security measures and update them accordingly. Unfortunately, despite our best efforts, no data transmission or storage can be guaranteed to be 100% secured.
We will only retain your Personal Information as long as we need it to fulfill the purpose(s) for which it was collected, including providing our services to you, maintaining your profile with us (where applicable), complying with our legal obligations, or protecting our interests or those of others, as described in this Notice.
We decide how long we need to retain Personal Information on a case-by-case basis, with due consideration given to the following factors:
The Online Services may offer links to websites, mobile apps, tools, widgets, and plug-ins, such as Facebook “Like” buttons, that are provided by third parties. If you visit a third-party website or use any third-party services, you should read the third party’s privacy notice, terms and conditions, and other policies. We are not responsible for the policies and practices of third parties. Any personal information collected by third parties is governed by their privacy notices, terms and conditions, and other policies.
The Online Services are not intended or directed to children under the age of 18, and we do not knowingly collect Personal Information from children under the age of 18.
Your Personal Information may be accessed, stored, and processed in a country where we have operations or where our service providers are located (which includes the United States and Canada). This means that your Personal Information may be transferred to countries or regions with data protection and privacy laws that differ from those in your country of residence. By using our services, you acknowledge that your Personal Information may be transferred outside of your country of residence. Where we transfer your Personal Information internationally, we do so in accordance with applicable law.
If you are located in the European Economic Area (“EEA“), Switzerland, or the UK please note that we may need to transfer your Personal Information to countries that have not been recognized by the European Commission and/or the Swiss or the UK governments as providing an adequate level of protection for Personal Information. We generally use EU Standard Contractual Clauses or other government-approved contracts that provide appropriate safeguards for Personal Information that is transferred to countries that have not been recognized as providing an adequate level of protection. In certain limited circumstances, we rely on other lawful mechanisms for international transfers of Personal Information or rely on derogations.
RE/MAX complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce. RE/MAX has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (“EU-U.S. DPF Principles”) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. RE/MAX has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (“Swiss-U.S. DPF Principles”) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Notice and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.
RE/MAX is responsible for the processing of personal information it receives, under each Data Privacy Framework, and subsequently transfers to a third party acting as an agent on its behalf. RE/MAX complies with the Data Privacy Framework Principles for all onward transfers of personal information from the EEA, UK and Switzerland, including the onward transfer liability provisions.
We encourage you to contact us if you have any concerns about our compliance with the Data Privacy Framework. Any questions or concerns should be sent to privacy@remax.com. We will respond to complaints related to the Data Privacy Framework within 45 days. If a complaint cannot be resolved informally, we have designated JAMS, an alternative dispute resolution provider based in the United States, to handle unresolved customer complaints. For EEA and Switzerland residents, if you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/eu-us-data-privacy-framework for more information or to file a complaint. The services of JAMS are provided at no cost to you. Under certain circumstances, these dispute resolution processes may result in your ability to invoke binding arbitration when other dispute resolution procedures have been exhausted. RE/MAX is subject to the investigatory and enforcement powers of the Federal Trade Commission.
We recognize that information privacy is an ongoing responsibility. For this reason, we may, from time to time, make changes to this Notice. The “Last Modified” date at the top of this page indicates when this Notice was last revised. Any changes to this Notice will become effective when we post a revised version of this Notice on this page unless otherwise specified. We encourage you to visit this page frequently to stay inform of any changes to this Notice.
If you have general questions or comments about The Latch Key Team, contact us at:
By email: contact@thelatchkeyteam.com
By mail: The Latch Key Team, LLC
Legal – Privacy
2701 Bickford Ave STE A
Snohomish, WA 98290
If you have any questions or comments about this Notice or our information handling practices, contact us at:
By email: privacy@remax.com
By mail: RE/MAX, LLC
Legal – Privacy
5075 S. Syracuse Street
Denver, CO 80237